The Top Email Marketing Platforms for SaaS businesses starting in 2023
THE INTRO
Email marketing is a crucial component of any small business's marketing strategy, specifically those with an online product or service.
For a new SaaS company, a strong automated and well structured email strategy will allow you the opportunity to connect with customers as they try out your product.
In this article, I dive into and compare six popular email marketing systems:
Mailchimp, Constant Contact, AWeber, GetResponse, ConvertKit, and Campaign Monitor.
I examine the important stuff: features, pricing, and the overall system, and provide my feedback as to why each of them might be a great option for a SaaS company just starting out.
THE BREAKDOWN
Mailchimp is one of the most popular email marketing systems on the market. It offers a wide range of features, including customizable email templates, contact management, automation, and analytics. The automations are easy to drag and drop, but can get time-consuming and complex. The pricing is based on the number of your subscribers, and it starts at $9.99 per month. Mailchimp also offers a free plan (which you get a lot of features with), and is great for small businesses just starting out.
Constant Contact is another popular email marketing system on the market. It offers a user-friendly interface, email templates, and a wide range of automation options. It also includes a social media marketing tool (easy coordination of a strong content execution) which is great for small businesses looking to expand their reach in a simple and efficient way. The pricing is based on the number of subscribers, and it starts at $20 per month.
AWeber is another popular option for small businesses. It offers a variety of features, including email templates, automation, and analytics. It allows for integration with a CRM system, making things more trackable and organized - an easier sales flow. The pricing is again based on the number of subscribers, starting at $19 per month. AWeber also offers a free trial, which you can try out.
GetResponse is quite comprehensive - offering a wide range of features, including automation, email templates, and analytics, and the like. It also offers a landing page builder and a webinar platform - these features are geared for capture and building in audience in a variety of industries. The pricing - like all the email platforms - is based on the number of subscribers, and it starts at $15 per month (pretty good value).
ConvertKit is curated for all the bloggers and online creators out there. Its features and templates are geared to allow their audience to easily connect with its following, keeping them updated through simple email design and automations. The pricing starts at $29 per month and increases with the number of subscribers. They also have a free trial, too.
Campaign Monitor is an email marketing system that offers a wide range of features, including email templates, automation, and analytics. They now incorporate SMS, allowing for a strong combination of email and text. Pricing is cheap, at $9 per month. Try out the free version and see how you like it - it’s the easy-to-use and affordable option.
THE CONCLUSION
At the end of the day - all the systems mentioned above have some great features to offer, and it really depends on the specific needs and goals of your SaaS company.
Mailchimp and Constant Contact are reliable options for small businesses looking for a
user-friendly interface and a wide range of automation options.
AWeber and GetResponse could be a better fit for small businesses looking to expand their reach with additional tools like landing pages and webinars.
ConvertKit is known for being the system preferred by bloggers and online creators.
And Campaign Monitor is for those on a budget, with a free trial and low overall cost.
Be sure to test out a few of these systems and find the one that works best for you.
Best of luck!