SaaS Platform
Brand & Web Strategy
A new digital marketplace that allows entrepreneurs to connect with interested
investors to sell their profitable courses.
SaaS - E-Commerce - Brand - Website - Email Marketing
Ryan Manucha - Founder, CourseTrader
“Jordan brought robust expertise and immense value-add to the project starting from day-one.
He constantly exceeded expectations. He’s responsive, diligent, and well seasoned”
Problem
CourseTrader had already created the concept and had a website up, but was lacking a cohesive brand message, lead funnel, sales strategy, and online presence.
Process
In order to ensure it was seamless for users to post a course online, I reviewed the previous website, completed an audit analysis with recommendations, and worked with a web developer to make those changes. I also created new brand elements and messaging for CourseTrader to have a cohesive image and style. Now they have a new website, email, and brand align with an online ad campaign ready to drive new prospects to the website.
Solution
With a new brand, message, website, and the collateral they needed, CourseTrader was able to begin their approach to obtain new customers for their e-learning platform.
What Got Done
Marketing and website audit and recommendations
Brand development (logo, colours, fonts, messaging)
Website redesign project manager
Email funnel strategy and set-up
Content marketing strategy
Pitch deck and case study creation
CourseTrader,
Explained
With a new, unique product, CourseTrader required content to be able to educate the public on exactly what it is.
Here is a brief explainer video I created to showcase the value and benefits that the product offers.
