Website Strategy and New Brand for
E-Commerce Product Launch
E-Commerce- Website - Brand
An up-and-coming candle provider needed a strong website strategy and brand to launch their product to the world.
Raj J, Owner, Soulo Observation
“Excellent experience working with Jordan and Hawn Consulting, which helped me build a strategic
e-commerce site and brand guide.
Jordan’s expertise and experience helped me establish a concise targeted approach to launching my startup successfully.”
Problem
Working with an entrepreneur, she wanted to make her side-hustle into a full reality. Passionate about health and wellness, she wanted to create a brand that encompassed her passion for this, that aligned with her new launch of candle products.
Process
I built out a website strategy from scratch that focused on showcasing her Vision, product, and made it an easy process for consumers to purchase her new candles. From there, her brand was born, with a full brand guide developed working with a talented graphic designer to develop the logo, fonts, colours, ad samples, and key messaging.
Result
With a new website strategy and brand, she is now ready to take the next step as an entrepreneur and launch her candle product.
What Got Done
Website Strategy and Recommendations
E-Commerce conversion funnel strategy
Brand messaging development
Brand Creative development (logo, fonts, colours)
