Brand, Web, Content for Tech Company Launch
Audit - Brand - Website - Email - LinkedIn
The launch of a new brand for an established business owner needed a unique approach to stand out in a competitive tech market.
cudio.com
Problem
A company was starting off with a team of experienced executives and looking for a marketing infrastructure to build their brand from.
Solution
Here are the core pillars that Cudio was focused on executing as they look to launch the new brand to the market:
Create Alignment - Get everything ready, organized, and know our goals and how to track them.
Establish Market Fit - Prevent mistakes for the launch, be able to adjust accordingly.
Work Out Issues - Understand how to adjust our approach if our strategy is not working.
Objectives
Increase number of leads - Increase Web Traffic, Lead Magnet Downloads, Build Email List, Increase conversion %
Re-Establish with Existing Customers- Reviews/Testimonials, Referral Program, Re-engaging lost members, Case Studies
Increase Audience- Content Distribution, Consistency, Repurposing, Creating sharable content
What Got Done
Leveraged two strategic approaches:
Sales Funnel- Focused on outbound sales approach
Flywheel - Showing credibility and trust through educational content.
Creating long–term customers and ambassadors
Marketing Proposals & Recommendations
Referral Program
Community Building
LinkedIn Content and Profile Set Up
Email Marketing
Creation of Ebooks & Proposal/Sales Deck
