Ad Campaign for
Non-Profit
To craft a campaign framework for our core audiences - South American Candidates & Employers - to tell a compelling story about why they should connect with TalentLift for their staffing opportunities.
Website - Email Marketing - Advertising
Dana Wagner, Executive Director, TalentLift
“Jordan and his team are awesome! We had a half-year engagement with Hawn Consulting, and it was such a valuable experience for our team resulting in high-quality communications and sales products for little overhead from our side.
Jordan oversees everything to ensure things are going smoothly, and acts quickly on new opportunities that come up. Our feedback was incorporated without question at each decision point. The team is smart, proactive, responsive, and overall passionate, good-hearted people to work with."
Problem
TalentLift is focused on “refugee/displaced workers” - there is a negative viewpoint from employers that we need to overcome. This also makes it difficult to connect with qualified candidates to provide to our employers.
Solution
In order to truly compel the audience to consider TalentLift for their needs, we need to separate both Candidates and Employers in order to clearly showcase the value of both.
Clear communication on the process, overcoming common objections, and simplifying the connection aspect are required for this to be successful.
What Got Done
Main Goals:
Curate an Ad Campaign Playbook that can be leveraged each year
Build new awareness in key areas in South America
Collect 5,000 new talent platform registrants through effective online outreach methods
Collect 25 employer partners through online outreach and referral
Between December 2023 and March 2024, TalentLift and Hawn Consulting developed an advertising campaign for Latin American and Caribbean refugee skilled talent looking for new opportunities in the Canadian market. The purpose was to tell a compelling story about why they should connect with TalentLift for their staffing opportunities.
To truly compel the audience to consider TalentLift for their needs, the campaign made separate efforts to clearly showcase the value for both audiences: Candidates and Employers.
The number results were outstanding. The employers page had 8,230 unique visitors and 10,291 visits, while the candidates page got 495,381 views and 356,147 unique visitors.
